Its difficult, yes...
I think what makes this game really difficult is that you start out as the CEO of a major corporation, managing the farm land, the slaughterhouse, the restaraunts, and the marketing decisions, starting out with only 50,000?? I could buy 1 single decent car with that. You need more than that to manage just the slaughterhouse and farmland alone, trust me i know. Despite the largely unrealistic qualities of the game, its still a good quality game, missing difficulty levels and save game options, however. the graphics are great and the sound is below average but fits the game.