At 12 hours ago, WaterShake wrote: I imagine the producers incorporate Twitter into the show in order to make themselves feel responsive to changes in the media landscape.
Nope, my understanding is Twitter has basically told companies like WWE that the more they promote Twitter, the more Twitter will return the favor. THAT'S why WWE is promoting Twitter as hard as they do, to the point of annoyance. Because they want to then be able to turn around and tell Twitter to do the same for them. I doubt Vince cares about being hip, he cares about making WWE seem like the "it" entertainment company. As always has, the man is desperate to be seen as a new Walt Disney before he dies.
Fans will Tweet about the show regardless of how producers handle it,
Agreed. Also WWE really has to understand that "trending" doesn't always equate to being a good thing. Kevin Nash is a perfect example, he was "trending" because a majority of people talking about him were saying "Why the hell is Kevin Nash in a prominent role on my TV in 2011?" Trending is not always good! You shouldn't be promoting something if you don't really know how it works.
but I can easily imagine engagement being increased by the show's dynamic interaction with trends and what not.
In what way? Because I just don't see it. I think engagement with the show would be heightened by better storylines, better wrestling, and characters people actually give a shit about. Twitter really helps with none of those things.
I imagine people will be more inclined to post tweets about the show if they believe members of the show will actually read their messages.
I tend to think if people care to write stuff on Twitter, they'll do it whether or not they think WWE is reading it...which clearly they aren't. The only thing they're checking is if things are "trending" and then they report that fact, apparently oblivious to the potential negative consequences I pointed out earlier.
This is beneficial to the show as a higher number of tweets directly leads to greater exposure.
But what KIND of exposure? If you've got a high number of tweets saying "wow, this show is awful" or "I hate WWE and their product right now" how is any of that helpful to them?
The techniques being used by producers are hack-handed at best and all in all the, ROI is probably minimal at best.
Agreed 100%. It's another attempt by WWE to focus on something outside what they really need to fix: The core television product, and push this rapidly dwindling in interest product out to the world. It's bad bad bad stuff.
But it does demonstrate some endearing attempt at modernization from the WWE.
But unfortunately it's perfume on a pig at best, at worst it's attempting to expose a failing product to a wider audience and thus damage their brand in the long run.