People are missing the point.
This is not necessarily about recycling, but about littering. True, landfills and looming raw material shortages are worry-some, but that is not, once again, the point of this flash.
The point of this flash, however, is to try to prevent littering. Why would someone want to do that?
Well, young Timmy, first of all litter is ugly. Nobody wants to see litter. Don't think so? Dump a bag of trash on your front lawn and time how long it takes for some neighbor to complain.
Second, most human made trash is not biodegradable. More natural items like a leaf, or a banana peel, are quickly broken down by the environment and bacterias in that environment. This is because these things come from plants, which have molecular structures that become unstable when they no longer receive replacement "parts" from the cells (i.e. they are dead) An exception to this is wood, which is still vulnerable, but can take a long time to decompose none-the-less.
The very nature of most man made trash does not allow for the attack of microbiology and is, when compared to formerly living material, very resilient against the elements. For example, an aluminum can, for example, will take between two and five hundred years to decompose. Can you imagine finding litter that someone tossed aside during the Renaissance? That banana peel, however, will be gone in as little as nine months! Incredible!
Gee, golly! Could that be why it's plastic bags, cigarette butts, tires, broken glass and ALUMINUM CANS are what I see all over this city and not the biggest pile of leaves since the pamphlet factory exploded? Naw, it's too obvious.
And by the way, the production process for cans from recycled aluminum versus raw aluminum produces roughly 85% less air pollution, 97% less water pollution, and uses 90% less energy*? The toxins that are created in the process are contained, rather than being in the air you breathe and the water you drink. There will not always be more of everything. We will run out. Maybe not in your lifetime, maybe not in you children's, but there will not always be more. This applies to every natural resource there is. Every 12 months we use what the Earth takes 14.4 months to create. Think about it.
Anyway, you’re missing the point.
*when you factor in energy usage for mining new aluminum.