At 5/12/10 11:04 PM, Kirk-Cocaine wrote: Can someone please explain why Gameplay bother running both Game and Gamestation when they could just use one brand name instead?
Because then they can target two different gamer markets. Gamestation targets the late-teens to mid-twenties demographic, selling trade-ins on last month's popular titles for today's cutting edge shooter, while Game focusses more on family friendly titles and selling titles in deals for the cash concious parents.
It also allows for market dominance of the high street. With that kind of mindset they've got twice as many stores selling thier product than Computer Exchange and any independant store can manage, without appearing to be Starbucks.
And, finally, it's a carryover from when the merger between Game and Electronics Boutique formed EB-Games and they suddenly had a lot of similarily branded stores in high-demand high street space that they couldn't really brand twice with the same logo (see aforementioned Starbucks reason)
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